How to Optimize your Companys Linkedin Profile

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A well-executed LinkedIn profile can help promote your company to potential clients, customers and business partners. You should take advantage of all that the service has to offer to optimize your profile and fulfill your potential.
Create a comprehensive profile
You want to include as much pertinent information as possible on your LinkedIn profile. Add your logo. Make sure that the paragraph describing your business is well-written and piques the interest of potential business associates and customers.
Optimize the Products & Services tab
Go into detail about each product and service that you have in these pages. You should include attractive photographs that best promote your offerings. Also, banners can link to your URLs. Use this to your advantage. It can help you generate traffic to your website where you can draw people in to your products and services.
Add YouTube Videos
A video can portray powerful promotional and instructional material to your contacts. YouTube videos can appear in the individual Products & Services pages as well as in the overview page. Make great videos that put your company in an excellent light. It is also very easy to do. As long as you can copy and paste the URL, you can post the video.
Utilize recommendations
LinkedIn allows you to garner recommendations from others. This is extremely powerful. Individuals and companies look to the opinions and suggestions of others when making their decisions. If you can garner a lot of glowing recommendations, you may be able to get a more favorable and attractive profile.
LinkedIn comes with a default message when asking for recommendations. Change this so that it is personal. You can control what recommendations go on your profile, so make sure that the best and the most favorable appear.
Create offers
You can create offers for each product and service. Individuals and companies are often drawn by the prospect of a good deal. You can drive traffic to your business by taking advantage of this option.
Audiences
LinkedIn offers great flexibility. Not all customers, clients and business contacts are the same, thus how you can best present your products and services to them are not universal. You can customize different looks for the different audiences.
Keep tabs on your statistics
LinkedIn allows you to keep track of statistics such as page views and visitors. Analyze these as you make changes to discover what is effective and what is not.
Just creating a LinkedIn profile is not enough. A company must take the necessary steps to optimize it to the extent possible. With time and effort, it can help you meet your business needs.
Resources:
http://mashable.com/2011/01/28/optimize-linkedin-company-profile/
http://vritesh.com/tips-tweaks/how-to-optimize-your-companys-linkedin-profile.html