Freelancing Tips for Marketing your Writing
No matter how spectacular your writing skills are, you will have trouble getting jobs as a freelance writer if no one knows of you. There are various ways that a freelance writer can market his or her services. The more steps that you take, the more likely it is that you will achieve success.
Social networking
Social networking websites provide more than just social interaction. They provide an excellent avenue for freelance writers to market their work. Tweet out links to your articles on Twitter. Talk about it on a Facebook page. The more you can get your work out there, the more likely someone will see your writing and become interested in it.
Make an excellent website
A website can provide a location where current and potential customers can go to learn about your services and see examples of your work. It can also help portray a sense of professionalism. If you do not know how to create a professional website, then employ someone to help you do so. You may also want to include a blog on your website. When you send out marketing materials, be sure to include the address.
Can you refer me?
One excellent way to market yourself as a freelance writer is through existing customers. When you have completed a job to the customer’s satisfaction, ask the customer if he or she knows of anyone who may be interested in your services. Follow up any leads immediately.
Even if your customer cannot tell you of anyone who would be currently interested in your services, perhaps there will be future opportunities. You can ask that they keep you in mind.
You may be able to ask others to refer you as well. Friends, family and loved ones may be willing to pass your name along to people that they know who might be interested. You can especially ask other people in the field such as graphic artists with whom you have collaborated. If anyone mentions the need of a freelance writer, then mention your work. Carry along business cards so that you can take advantage of any opportunities that arise immediately.
Search for freelance jobs
You should also be active in searching for locations where you can market your work. Some popular websites include Freelance Writing Jobs and Freelance Switch. You will find people actively looking for copywriters. Send out your information to the jobs that interest you.
Of course, the first step in excellent marketing is making sure that you produce quality work in the first place. The more you impress people, the more likely they will be to notice your work and pass your name along to others. Try as many typical and unusual marketing methods as possible to build the freelance writing business you desire.