: How to Improve a Customer Survey Response Rate
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(473 Words)
Improving your customer survey response rate can provide a host of benefits. It can help you spot problems with your products or areas that need improvement. It can also help you decide a marketing strategy to better reach your customers. There are various techniques that might help you improve your customer survey response rate.
Try different methods of sending it out
There are many ways to send out customer surveys, and some may be more successful at receiving replies. For instance, you may find that sending it on the Internet is the best because people can easily respond and do not have to send in anything physical. You may have it on the table at a restaurant so people can fill it out as they are sitting there waiting for their check. Some companies will have a short phone survey after a phone call to or from the company. Some people send it out through companies such as www.mypoints.com.
Give them something in return
A customer might be more likely to respond to a survey if they are getting something for it. It can be something very small such as a coupon. Stride Rite offers a $5 coupons, for instance. Also, some companies such as www.montherwear.com choose to enter you in a sweepstakes if you fill out their survey. By giving away only a single prize they may increase their survey rate without spending a lot of money. Other companies such as a restaurant may give a small free product like an appetizer or dessert. If you put your survey forth through a company like My Points, then the customers might get points towards gifts or other items. When someone feels like they are getting something, then it may be worth the time to fill out the survey.
Make the survey quick and user-friendly
Most people do not want to fill out a ten page survey. If they see it, they will not even start. They also might find it difficult to answer a bunch of open ended questions. If they just have to check a few boxes, then they might do it, and you can leave a space for additional comments.
Make the surveys noticeable
You want people to see your surveys and want to fill them out. If they are sitting in semi-hidden spot in the back of a restaurant, then you might not get any back but if you have them out at each table, then it might be much more likely.
Ask them personally to fill them out
Someone might be more likely to fill them out if they are asked. For instance, if the waitress asks, then you might get a better response.
Increasing your customer survey response rate can give you a lot of information to aid your business. Try the above techniques to accomplish this goal.
Updated On: 09/18/2010 Published On: 09/18/2010 Article ViewerClose
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